HP has announced HP Connected Music in collaboration with Universal Music Group, the world’s leading music company, for the Europe, Middle East and Africa (EMEA) region. The two companies celebrated the launch of their new platform, HP Connected Music, which includes exclusive privileges and content for music lovers.
With the HP Connected Music platform, available to all new HP desktop and notebook PCs with Windows 8 in EMEA, music lovers can enjoy some of the greatest artists of the world’s music scene. In addition, users will have access to exclusive VIP experiences and will be able to attend concerts of their favorite artists next year (available in certain countries).
Users can access, free of charge for three months, the entire catalog Universal (and EMI, following the acquisition last year) to make the streaming of songs by artists, such as Robbie Williams, Pixie Lott, Maroon 5, Drake and Frank Ocean. Those who have purchased a computer line or Envy Spectre can also download 10 songs a month for 90 days.
Users can have access to exclusive HP Music Rewards Packages through an HP Connected Music Launcher that is built into HP consumer PCs with Windows 8 and includes:
- HP Private Events: Access to exclusive presentations with live performances of artists from the Universal Music.
- Musical experience: Users have the ability to live unique experiences such as exclusive meet & greets, visits a recording studio or the opportunity to have lunch with famous artists.
- VIP Pack Trips: Exclusive VIP trips, which includes tickets and accommodations to visit loved ones artists.
Connected Music goes beyond music on the move — the intent of HP is to offer a unique ecosystem in mobility, notebook, tablet or all-in-one HP computers.
This is not the first time that Hewlett-Packard collaborates with organizations or companies that have to do with the world of music. Recently, the Palo Alto company has chosen to integrate Beats Audio technology by Dr. Dre on their devices to ensure greater quality in audio playback, a move similar to the one fielded in recent years also by HTC for its smartphone.